That’s because in order to access the filters, ordinary users have to visit the profile page of the person who developed them. Numerous websites have created SEO-friendly guides to installing and using the filters, in order to game search traffic.īeing a filter creator is “a very current strategy for quickly gaining views,” says Tim Highfield, a researcher at the University of Sheffield and co-author of a recent book on Instagram. How to find Partissimo’s Disney filter is one of the highest-ranking queries on Google. Google search traffic for “Instagram filter” in the U.S.
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